Free Tool
Testimonial Email Templates
You shipped the feature your customer asked for — now turn that moment into a testimonial. Pick a template, swap in the placeholders, and hit send.
Placeholder Legend
[Customer Name]
[Feature Name]
[Product Name]
[Your Name]
[Company Name]
[Review Platform]
[Specific Benefit]
[Launch Date]
Casual
Casual / Friendly Follow-up
Subject
Hey [Customer Name] — your feature is live! 🎉
Email Body
Hi [Customer Name],
Quick note — [Feature Name] just shipped in [Product Name]!
This one was on our list because of customers like you who asked for it. I'd love to know what you think once you've had a chance to try it.
Also, if you're enjoying [Product Name] overall, it would mean a lot if you shared a quick testimonial. Even just a sentence or two goes a long way for us.
You can reply right here — I'll take care of the rest.
Thanks for being awesome,
[Your Name]
Quick note — [Feature Name] just shipped in [Product Name]!
This one was on our list because of customers like you who asked for it. I'd love to know what you think once you've had a chance to try it.
Also, if you're enjoying [Product Name] overall, it would mean a lot if you shared a quick testimonial. Even just a sentence or two goes a long way for us.
You can reply right here — I'll take care of the rest.
Thanks for being awesome,
[Your Name]
Professional
Professional / Formal Request
Subject
[Feature Name] is now available in [Product Name]
Email Body
Dear [Customer Name],
I'm pleased to inform you that [Feature Name] — a capability you previously requested — is now available in [Product Name].
Your feedback played a direct role in shaping our product roadmap, and we're grateful for your continued engagement.
As we look to grow [Product Name], customer testimonials are invaluable to us. If you've found value in the product, we would greatly appreciate a brief testimonial that we could share with prospective customers.
Should you be willing to provide one, please reply to this email or submit it via [Review Platform]. We're happy to share a draft for your review before publishing.
Thank you for your time and ongoing support.
Best regards,
[Your Name]
[Company Name]
I'm pleased to inform you that [Feature Name] — a capability you previously requested — is now available in [Product Name].
Your feedback played a direct role in shaping our product roadmap, and we're grateful for your continued engagement.
As we look to grow [Product Name], customer testimonials are invaluable to us. If you've found value in the product, we would greatly appreciate a brief testimonial that we could share with prospective customers.
Should you be willing to provide one, please reply to this email or submit it via [Review Platform]. We're happy to share a draft for your review before publishing.
Thank you for your time and ongoing support.
Best regards,
[Your Name]
[Company Name]
Short
Quick One-Liner Ask
Subject
[Feature Name] is live — one quick favor?
Email Body
Hi [Customer Name],
[Feature Name] just launched in [Product Name] — the feature you requested!
One quick ask: would you mind leaving a short testimonial about your experience with [Product Name]? Even one sentence helps enormously.
You can reply directly to this email.
Thanks so much,
[Your Name]
[Feature Name] just launched in [Product Name] — the feature you requested!
One quick ask: would you mind leaving a short testimonial about your experience with [Product Name]? Even one sentence helps enormously.
You can reply directly to this email.
Thanks so much,
[Your Name]
Detailed
Detailed Request with Specific Questions
Subject
Your feature is live — would you share your experience?
Email Body
Hi [Customer Name],
Great news — [Feature Name] is now live in [Product Name]! This is one you asked for, so I wanted to make sure you heard about it first.
I have a small favor to ask: would you be open to writing a short testimonial about your experience using [Product Name]?
To make it easy, here are a few questions to guide you — feel free to answer just one or two:
1. What problem were you trying to solve before using [Product Name]?
2. How has [Product Name] (or specifically [Feature Name]) helped you?
3. What would you say to someone considering [Product Name]?
Your honest words help other customers like you make the right decision. If you're comfortable, you can submit your testimonial at [Review Platform] or just reply here.
Thank you so much — it genuinely makes a difference.
Warmly,
[Your Name]
[Company Name]
Great news — [Feature Name] is now live in [Product Name]! This is one you asked for, so I wanted to make sure you heard about it first.
I have a small favor to ask: would you be open to writing a short testimonial about your experience using [Product Name]?
To make it easy, here are a few questions to guide you — feel free to answer just one or two:
1. What problem were you trying to solve before using [Product Name]?
2. How has [Product Name] (or specifically [Feature Name]) helped you?
3. What would you say to someone considering [Product Name]?
Your honest words help other customers like you make the right decision. If you're comfortable, you can submit your testimonial at [Review Platform] or just reply here.
Thank you so much — it genuinely makes a difference.
Warmly,
[Your Name]
[Company Name]
Reminder
Follow-up Reminder
Subject
Following up — [Feature Name] is still live!
Email Body
Hi [Customer Name],
Just wanted to follow up on my last email — [Feature Name] is up and running in [Product Name].
I know things get busy, so I wanted to bump this up in case it got buried. If you've had a chance to try it, I'd love to hear what you think.
And if you're happy with [Product Name] overall, a quick testimonial (even just a sentence!) would mean the world to our small team.
No pressure at all — but if you get a moment, you can reply right here or drop a review at [Review Platform].
Thanks again for your support,
[Your Name]
Just wanted to follow up on my last email — [Feature Name] is up and running in [Product Name].
I know things get busy, so I wanted to bump this up in case it got buried. If you've had a chance to try it, I'd love to hear what you think.
And if you're happy with [Product Name] overall, a quick testimonial (even just a sentence!) would mean the world to our small team.
No pressure at all — but if you get a moment, you can reply right here or drop a review at [Review Platform].
Thanks again for your support,
[Your Name]
VIP
VIP / Power-User Version
Subject
You helped build this — [Feature Name] is live
Email Body
Hi [Customer Name],
I wanted to reach out to you personally — [Feature Name] just launched in [Product Name], and honestly, you're one of the key reasons it exists.
Your feedback has been incredibly valuable to us, and I think [Specific Benefit] is going to make a real difference for power users like yourself.
As one of our most engaged customers, your voice carries a lot of weight. If you'd be open to writing a testimonial about your experience — specifically what you've been able to accomplish with [Product Name] — I'd be honored to feature it prominently on our site.
I'd also love to schedule a quick 15-minute call to hear your thoughts on the new feature and what else is on your wishlist. Just reply here if you're interested.
With gratitude,
[Your Name]
[Company Name]
I wanted to reach out to you personally — [Feature Name] just launched in [Product Name], and honestly, you're one of the key reasons it exists.
Your feedback has been incredibly valuable to us, and I think [Specific Benefit] is going to make a real difference for power users like yourself.
As one of our most engaged customers, your voice carries a lot of weight. If you'd be open to writing a testimonial about your experience — specifically what you've been able to accomplish with [Product Name] — I'd be honored to feature it prominently on our site.
I'd also love to schedule a quick 15-minute call to hear your thoughts on the new feature and what else is on your wishlist. Just reply here if you're interested.
With gratitude,
[Your Name]
[Company Name]
Announcement
Post-Launch Announcement + Testimonial Ask Combo
Subject
Big news: [Feature Name] is officially live in [Product Name]
Email Body
Hi [Customer Name],
Today's a big day for us — [Feature Name] officially launched in [Product Name]!
This feature has been one of our most requested additions, and we're thrilled to finally deliver it. [Specific Benefit] — and it's available to you right now.
Here's what's new:
→ [Feature Name] is live and ready to use
→ Access it from your dashboard under [Product Name]
→ We've written a short guide to help you get started
As we celebrate this launch, we'd love to hear from customers who've been on this journey with us. If [Product Name] has made a positive impact on your work, would you consider sharing a few words? Your testimonial helps us reach more people who could benefit from [Product Name].
You can submit a review at [Review Platform] or simply reply to this email.
Thank you for being part of this launch — we couldn't have built it without feedback from customers like you.
Cheers,
[Your Name]
[Company Name]
P.S. We're launching on [Launch Date] — if you'd like to share our announcement, we'd really appreciate the support!
Today's a big day for us — [Feature Name] officially launched in [Product Name]!
This feature has been one of our most requested additions, and we're thrilled to finally deliver it. [Specific Benefit] — and it's available to you right now.
Here's what's new:
→ [Feature Name] is live and ready to use
→ Access it from your dashboard under [Product Name]
→ We've written a short guide to help you get started
As we celebrate this launch, we'd love to hear from customers who've been on this journey with us. If [Product Name] has made a positive impact on your work, would you consider sharing a few words? Your testimonial helps us reach more people who could benefit from [Product Name].
You can submit a review at [Review Platform] or simply reply to this email.
Thank you for being part of this launch — we couldn't have built it without feedback from customers like you.
Cheers,
[Your Name]
[Company Name]
P.S. We're launching on [Launch Date] — if you'd like to share our announcement, we'd really appreciate the support!
Collect feature requests the right way
Features.Vote helps you track what customers want, ship the right features, and close the loop — so moments like these happen more often.
Try Features.Vote for free